China’s Largest Brand E-Commerce Solution Provider, Baozun, Moves to the Cloud with Datapipe

China’s Largest Brand E-Commerce Solution Provider, Baozun, Moves to the Cloud with Datapipe


HONG KONG – May 18, 2016 – Datapipe, a global leading provider of managed hosting and cloud services for the enterprise, has led the cloud migration and digital transformation of China’s largest brand e-commerce services provider Baozun Inc (NASDAQ:BZUN). Baozun has shifted its IT systems to Datapipe’s managed cloud, tapping Datapipe’s expertise as a managed services provider to handle its cloud migration and maintenance. Results include decreasing the time to on-board new clients by 500 percent, reducing the cost of hosting by 20 percent, reducing maintenance from 200 man hours to virtually zero, and freeing Baozun’s IT team of over 20 employees to focus on core business activities. Datapipe also reduced Baozun’s server downtime to zero percent, enabling Baozun to guarantee a 99.95 percent uptime to its clients. 

  • Baozun achieves lower costs, improved efficiencies – with zero downtime – using Datapipe's managed cloud.
  • Time to onboard new clients reduced from 25 days to 5 days (500% improvement); cost of cloud ownership reduced by 20%; server maintenance reduced from 200 hours to zero; downtime reduced to zero
  • Datapipe helps Baozun take aim at China’s e-commerce market, the fastest growing in the world, expected to cross $1.21 trillion in sales by 2017. 
  • Read more in the Baozun Case Study

With operations across China, Hong Kong, Taiwan and the rest of Asia Pacific, Baozun offers end-to-end brand e-commerce solutions to more than 100 international brand clients in over 50 countries. These include brands in the apparel, appliances, electronics, home and furnishing, food and health, cosmetics, insurance, and automobile categories. Baozun helps these companies operate e-commerce sites on China’s most popular online marketplaces, such as Alibaba-owned Tmall and JD.com. Key to ensuring their customers’ success is the ability for Baozun to provide scalable, highly available and secure end-to-end solutions integrating front end shopping experiences with supply chain management and distribution systems.   

Colin Chan, Vice President of Asia at Datapipe said, "Baozun has hundreds of global business partners, spanning millions of customers and transactions. Given the scope of its operations, ‎and the unique nature of e-commerce in China where some days have a thousand times the transaction and visitor numbers than others, the challenge of ensuring infrastructure is able to scale up to meet business demand‎ is very real. We're pleased to work with Baozun, by migrating their core workloads to a 100% scalable cloud environment and providing management of their infrastructure  24X7. With their IT now supporting their ever growing business Baozun is better positioned to take aim at the multi-trillion dollar e-commerce opportunity in China and Asia."

Prior to working with Datapipe, all of Baozun’s data ran on web servers hosted externally -- unsustainable given the businesses’ rapid growth. As the business grew, so too did the server load. Consequentially server sizes increased, placing significant pressure on the company’s IT team around maintenance, cost, speed, and scale.

Tony Wu, Chief Technology Officer at Baozun, said, “Datapipe came highly recommended. They brought significant expertise in managing cloud environments - including for other large e-commerce ‎businesses in China. They delivered a high-level of customer support, were very affordable, and were able to provide open source as well as private cloud services to meet our unique needs. By Datapipe managing our cloud deployment, Baozun is able to focus on other crucial technology processes, accelerating our growth and delivering shareholder value.”

China’s retail e-commerce market is fast growing. The country surpassed the US in 2015 to become the world’s largest retail e-commerce market, and is expected to cross US$1.21 trillion in retail e-commerce sales in 2017, according to eMarketer. While e-commerce is growing strongly, running an e-commerce business comes with its own set of unique challenges, particularly around scale. When online promotions are launched, for example, Baozun sees significant spikes in sales volumes – up to 100x that of a normal day. On Singles Day in 2015 (11 November), Baozun processed 650,000 orders in the first hour and 3.5 million orders within a span of 24 hours.

Datapipe recently drove the e-commerce transformation of Challenger Technologies Limited (SGX:573), Singapore’s largest electronics retailer. The company is seeing rapid growth across Asia-Pacific. It has doubled regional manpower year-on-year (YoY), with close to 100 employees now in its Hong Kong office as well as doubling the number of customers YoY in the region.


About Datapipe
A next generation MSP, Datapipe is recognized as the pioneer of managed services for public cloud platforms. Datapipe has unique expertise in architecting, migrating, managing and securing public cloud, private cloud, hybrid IT and traditional IT around the globe. The world’s most trusted brands partner with Datapipe to optimize mission-critical and day-to-day enterprise IT operations, enabling them to transform, innovate, and scale. Backed by a global team of experienced professionals and world-class interconnected data centers, Datapipe provides comprehensive cloud, compliance, security, governance, automation and DevOps solutions. Gartner named Datapipe a leader in the Magic Quadrant for Cloud-Enabled Managed Hosting.

About Baozun
Baozun Inc (NASDAQ:BZUN) provides e-commerce solutions for brand partners in the People’s Republic of China, as well as other key APAC markets, notably Hong Kong and Taiwan. It offers end-to-end e-commerce solutions, including IT infrastructure setup and integration, online store design and setup, store operations, visual merchandizing and digital marketing campaigns, customer services, warehousing and order fulfillment. Baozun works with over 100 international brands in the apparel, appliances, electronics, home and furnishing, food and health, cosmetics, insurance, and automobile categories, helping them operate both official brand sites, as well as flagship stores on marketplaces, such as Tmall and JD.com. Baozun also operates Maikefeng, a mobile application that offers various branded products. The company was founded in 2007 and is headquartered in Shanghai, China. It listed on the NASDAQ in May 2015, and expanded into Hong Kong, in September 2013, and Taiwan, in October 2014. The company has over 2,500 employees and counts the likes of Alibaba Investment Limited among its investors.