Spark44 is a new breed of advertising agency. Founded in 2011 as Jaguar’s global communications and marketing partner, Spark44 is a global joint venture with Jaguar Land Rover specialising in developing demand creation programs globally.
Spark44 has 18 branch offices across 16 countries on six continents. The company develops, deploys, and manages marketing communications, content, and campaigns across the globe.
This includes communications across all channels, from television to out-of-home to social media. In this digital era, content creation involves a continuous cycle of updates and refreshes that change almost daily. Spark44’s legacy infrastructure and systems were becoming a significant hurdle for the company as it needed to be able to coordinate global campaigns in a timely manner.
Due to previous experience, Spark44 had identified AWS as its public cloud platform but didn’t have the skills in-house to migrate and manage a public cloud infrastructure. There was a gap that needed to be filled.
Datapipe provided the answer. It successfully migrated Spark44’s data to a new
public cloud-based solution and Spark44 now has a new global content management and distribution platform utilising three AWS regional sites in Europe, North America and APAC. Datapipe provides managed services across the regions and Spark44 no longer have to worry that their technology infrastructure will be a limiting factor in scaling their solutions.
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