Friday, February 23, 2018
Home » Client Spotlight » Client Focus: Datapipe’s Public Cloud Delivers for Jaguar Land Rover’s Global Communications and Marketing Partner, Spark44

Client Focus: Datapipe’s Public Cloud Delivers for Jaguar Land Rover’s Global Communications and Marketing Partner, Spark44

Spark44 is a new breed of advertising agency. Founded in 2011 as Jaguar’s global communications and marketing partner, Spark44 is a global joint venture with Jaguar Land Rover specialising in developing demand creation programs globally.

Spark44 has 18 branch offices across 16 countries on six continents. The company develops, deploys, and manages marketing communications, content, and campaigns across the globe.

This includes communications across all channels, from television to out-of-home to social media. In this digital era, content creation involves a continuous cycle of updates and refreshes that change almost daily. Spark44’s legacy infrastructure and systems were becoming a significant hurdle for the company as it needed to be able to coordinate global campaigns in a timely manner.

Due to previous experience, Spark44 had identified AWS as its public cloud platform but didn’t have the skills in-house to migrate and manage a public cloud infrastructure. There was a gap that needed to be filled.

Datapipe provided the answer. It successfully migrated Spark44’s data to a new

public cloud-based solution and Spark44 now has a new global content management and distribution platform utilising three AWS regional sites in Europe, North America and APAC. Datapipe provides managed services across the regions and Spark44 no longer have to worry that their technology infrastructure will be a limiting factor in scaling their solutions.

Read the full case study here:

About Tony Connor

Tony Connor
As Datapipe’s head of marketing in the EMEA region, Tony champions Datapipe as a next generation MSP with unique expertise in architecting, migrating, managing and securing public cloud, private cloud, hybrid IT, and traditional IT around the globe. Tony writes about Datapipe’s company, product, and client news within the EMEA region and also chimes in on the cloud conversation on industry topics and trends affecting the region.

Check Also

Client Spotlight: Hostels Club

If you’re a budget-conscious traveler, you may have heard of is an online travel agency that offers online booking for over 39,000 quality and affordable vacation properties all over the world, including hostels, hotels, campsites, and apartments. The website has grown steadily since its inception in 1999 and currently receives over one million unique visitors per month. This growth, combined with the massive changes the online travel agency industry has experienced in recent years, meant that needed to reassess its IT infrastructure to stay competitive.