Friday, February 23, 2018
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Client Spotlight: Building the Foundations to Enable Change with the Company Behind the British Medical Journal

The British Medical Journal is one of the world’s oldest general medical journals, with a history that goes back over 170 years. In the course of its history, BMJ, the company behind the journal, has expanded to encompass 60 specialist medical and allied science journals with millions of readers. Now a global brand with a worldwide audience, BMJ helps medical organisations and clinicians tackle today’s most critical healthcare challenges. It does this through its digital platform, publishing cutting edge academic research, providing professional development solutions, and creating clinical decision support tools.

As new sites, applications, and features were commissioned, BMJ’s infrastructure grew organically – and it became apparent that the infrastructure supporting the application release process was no longer fit for purpose. Not only did BMJ need to take a new approach to their technology, but shift their culture and embrace a sustainable development cycle of continuous integration and automation. To do that, BMJ needed a trusted partner to get the infrastructure in place to create the foundations for real change.

The ambition for BMJ’s operations team was to move to a fully automated, shared-nothing architecture where each product would have its own set of application and database servers, and where code and files could be reliably deployed to each application server.

Of all the potential partners BMJ spoke with, only Datapipe was able to deliver on what it promised. That drive and ability to achieve the company’s vision were key components in the success of the project. By the end of the move, BMJ was fully virtualised, with over 200 virtual machines running its applications 24-7 in a private cloud infrastructure. The biggest change, however, was in the release cycle and the efficiency improvements that came with virtualisation.

You can read the full details of BMJ’s extraordinary change from traditional print media to becoming a digital content provider in the full case study here:

About Tony Connor

Tony Connor
As Datapipe’s head of marketing in the EMEA region, Tony champions Datapipe as a next generation MSP with unique expertise in architecting, migrating, managing and securing public cloud, private cloud, hybrid IT, and traditional IT around the globe. Tony writes about Datapipe’s company, product, and client news within the EMEA region and also chimes in on the cloud conversation on industry topics and trends affecting the region.

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