Saturday, February 24, 2018
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Cloud in Europe is on the Rise

In case you missed it, we recently acquired UK Managed Cloud Services provider and Advanced AWS consulting partner, Adapt, which will increase our scale and service capabilities in the United Kingdom and provide Adapt clients with access to the broader European market as well as Asia and North America. We’re excited about our continued growth in Europe. Our European presence now includes multiple locations within the UK, Amsterdam, Frankfurt, and very recently Moscow. In fact, there is plenty of room for growth according to this Wall Street Journal article. Sam Schechner with WSJ recently reported: 

Behind the growth: Big European companies are moving more of their computing work to outside providers. American firms have the scale to offer low prices, and are quick to roll out new services and upgrades, analysts say. 

Americans also have built at least a dozen new data centers in Europe in recent years, reducing European competitors’ home-field advantage and helping convince European firms that U.S. providers can keep their data safe.

We couldn’t agree more about the growth in Europe, which was ultimately why we decided to acquire Adapt. Organizations continuously ask us to help them expand globally to assist with compliance and governance regulations, as well as avoid data latency issues. (Read More: Tips to reduce cloud latency when dealing with data gravity).

As a refresher, as organizations migrate infrastructure into the cloud, data outside of the cloud starts to gravitate to those applications running in the cloud. As data is pulled closer to the cloud infrastructure, numerous benefits emerge such as reduced network latency, increased business efficiencies, and increased application performance. Data becomes easier to analyze and process, resulting in higher application throughput. Enterprises can essentially transform their operations through the placement of their data. As a result, end users have a seamless and positive experience with an organization’s operations, which leads to happy customers and increased sales. Therefore, when a company is looking to expand to different regions, storing data locally in that region becomes a crucial differentiator.

Sam Schechner with WSJ goes on to say that the top four providers of cloud infrastructure in Western Europe are all U.S. firms, and they have expanded their market share by a third in the region, hitting 40% in 2015, according to market researcher IDC. He notes that according to IDC, the four companies (two of which are Datapipe partners) —AmazonMicrosoft, Alphabet Inc.’s Google and IBM—nearly tripled their combined cloud-infrastructure revenue in the region to $2 billion by the end of the three-year period. Together, Western European firms saw their revenue increase 86% during that period.

As Europe continues to be a focus for our key partners, we will continue to focus on the region as a vital component to our global operations in order to meet the needs of our global clients. To read further about our presence in Europe, as well as tips for organizations in the region, see recent blogs from Tony Connor, our head of marketing for EMEA:

About Richard Dolan

Richard Dolan
As Datapipe’s Senior Vice President of Marketing, Rich is responsible for developing and driving Datapipe’s world class marketing team and ensuring Datapipe stays ahead of the curve with product development and client support. Rich has been with Datapipe for more than 15 years and has seen the company evolve into a leading, global MSP. Rich writes about Datapipe news, Datapipe clients, business strategies, and also provides insight into the company’s partnerships with AWS, Microsoft, Equinix, and others.

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