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Business transformation made possible through data management

Businesses today are being forced to dramatically adjust their approach to IT management by the explosive growth of data volumes around the globe, which we’ve seen intensify drastically in 2015. New devices and apps are also increasing the accessibility of data, that is, assuming organizations have modernized their IT infrastructure and service management models to align them with the requirements of modern technology. The cloud has played a fundamental and central role in this transformation, presenting an alternative option to traditional IT that can boost the elasticity and flexibility of infrastructure, and lets employees access software, develop apps, and more with lower capital expenditures than in the past. As the cloud continues to grow and software continues to get smarter, we can infer more and more from a piece of data.

Data is core to any organization – whether it’s making sense of data to obtain insight into how consumers respond to a product offering or simply keeping it safe, data is crucial to business success. If harnessed correctly, it can be used as a key differentiator between a business and its top competitors. The idea of being able to transform one’s operations through the use and even placement of data (read my latest post on data gravity) is a radical one and a concept we are just beginning to scratch the surface of. As we begin to wrap up 2015 and start a New Year, here are a few favorite customer use cases from this year that showcase the true power of effective data management:

  • McDonald’s: Over the past year, we worked with McDonald’s to not only take the burger chain’s existing legacy applications from a traditional managed dedicated hosting data center model into the more flexible and scalable AWS environment, but also to develop the company’s first born-in-the-cloud mobile application. As a result, McDonald’s is now able to quickly spin up instances as demand increases and creates a standardized, repeatable process for deployment to markets around the globe. This flexibility – both geographically and within the infrastructure – gives McDonald’s a hyperscalable environment (with the added benefit of cost containment) to bring the restaurant closer to their increasingly tech-savvy customers. Read more here.
  • EducationCity: After rolling out their educational materials to schools in the UK and US, EducationCity turned its sights to international markets and looked into private and public cloud offerings in China. The main roadblock EducationCity faced when expanding to China was the complex regulatory requirements set in place by the Chinese government. EducationCity worked with Datapipe in both Hong Kong and Shanghai to navigate the legal landscape and help smooth EducationCity’s entry into data centers in Shanghai. As a result of the on-the-ground project, EducationCity is available in primary schools across the region. Read more here.
  • Thomsons Online Benefits: Thomsons Online Benefits was on the hunt for a new MSP – one that could offer the agility, support, and services needed to move Thomsons’ system to a hybrid cloud. They turned to Datapipe to consolidate two data centers, one in the UK and one in Hong Kong, into Datapipe’s Stratosphere private solution in the UK. In addition, Datapipe started building a disaster recovery site for Thomsons to use as a standby facility. As a result of re-organizing their data, the company has been able to: increase agility of service and the ability to quickly develop and release new features, improve the ability to respond to growing business needs quickly and maintain the quality of the overall IT infrastructure, increase application performance by more than 30 percent, and deliver better service to clients without increasing staff count. Read more here.

To read up on further cloud success stories and learn how data management can help transform business operations, see our case study page.

About Richard Dolan

Richard Dolan
As Datapipe’s Senior Vice President of Marketing, Rich is responsible for developing and driving Datapipe’s world class marketing team and ensuring Datapipe stays ahead of the curve with product development and client support. Rich has been with Datapipe for more than 15 years and has seen the company evolve into a leading, global MSP. Rich writes about Datapipe news, Datapipe clients, business strategies, and also provides insight into the company’s partnerships with AWS, Microsoft, Equinix, and others.

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