In a time when mobile digital media engagement is significantly higher than desktop (51 to 42 percent), restaurants are turning to innovative and interactive technologies to attract customers. With the goal to make the McDonald’s motto–“good food, fast”–applicable to the ever increasing number of always-on digital customers, McDonald’s turned to the cloud, and Datapipe, as a way to enhance flexibility and cut costs.
For the past year, we’ve been working with McDonald’s to not only take the burger chain’s existing legacy applications from a traditional managed services dedicated hosting data center model into the more flexible and scalable AWS environment, but also to develop the company’s first born-in-the-cloud mobile application. Datapipe’s AWS solution gives McDonald’s the flexibility to quickly spin up instances as demand increases and creates a standardized, repeatable process for deployment to markets around the globe. This flexibility–both geographically and within the infrastructure–gives McDonald’s a hyperscalable environment (with the added benefit of cost containment) to bring the restaurant closer to their increasingly tech-savvy customers.
To learn more about how we’re helping McDonald’s dish out the best service for its customers, please view our presentation at AWS re:Invent below with McDonald’s CTO, Frank Ellermeyer: