Saturday, February 17, 2018
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As the cloud consolidates, MSPs must diversify

Three of our biggest cloud platform partners have been posting some huge numbers of late. Amazon and Amazon Web Services had yet another significant quarterly profit, posting $521 net income on $2.1 billion in revenues, displaying a 25 percent profit margin. Microsoft also reported strong growth for Windows Azure and other cloud computing products, nearly doubling its cloud profits with an annual revenue run rate of $8.2 billion. Meanwhile, Dell bought EMC, which includes a joint partnership with VMware, for a record-breaking $67 billion – the largest in tech history.

But what does this mean for you? Even though the cloud industry is consolidating at a faster rate than any other technology market has done before, strong growth numbers from multiple providers prove there is still a demand for differentiated and customizable options in enterprise cloud environments. It is clear that those succeeding in the cloud market are handing more power over to the customer with increasingly sophisticated services that can be self-provisioned and self-managed. Synergy chief analyst John Dinsdale explains, “As the leading cloud operators continue to launch an impressive array of new services, we will continue to see a huge swing away from traditional IT practices to a world that will be dominated by the cloud.”

This can be ideal for you as the cloud has proven to be a more affordable, flexible, and scalable option for the enterprise and your business deserves more than a one-size-fits-all cloud solution. However, as cloud services continue to grow, these options could become overwhelming. It’s important to work with an IT services provider who can handle an entire scope of platforms – whether it’s a private, public or a mix of hybrid cloud environments across AWS, Microsoft, VMware, etc. This ensures that organizations avoid vendor lock-in, making it easy to adjust IT operations as the business changes or as priorities fluctuate.

We believe that the managed service provider (MSP) approach, and Datapipe’s specific approach, is the best way for us to reach incredibly high levels of value on behalf of our customers. It’s about working for the sake of customers like you and not undermining your value by pushing any one cloud as “the answer” – aligning our services with those of the hyper-scale players and learning how to manage them on your behalf. We collaborate and work with the bigger players, embracing the consolidation of the cloud market by providing diverse and customizable solutions, always working to find the best option for each of our customers.

Those big numbers, quarter after quarter, from multiple cloud platforms, combined with the projected increase in the number of services being offered by each, further emphasizes that a diverse MSP model is the future of cloud computing. The need for high performing, secure and compliant cloud solutions will only increase. By turning to an MSP, you will always have access to the best, most innovative technologies without being restricted by vendor lock-in. At Datapipe, our goal is to provide the choice, control, and confidence for our clients to succeed in this next generation of IT service delivery.

About Datapipe

Datapipe is a managed service provider focused on optimizing, managing and securing mission-critical IT services for the enterprise.

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