From big data to cloud computing, recent technological advancements offer abundant opportunities for corporations to radically transform and enhance their business operations. However, as technology becomes more robust and complex, it presents significant challenges along with its extraordinary potential. Therefore, many executives are facing the problem of wanting additional digital tools, but lacking the expertise necessary to apply these successfully at their organizations.
PricewaterhouseCoopers’ 6th Annual Digital IQ Survey questioned 1,500 business and IT executives to understand their digital priorities and the characteristics of high-performing digital corporations. The report indicated that new IT platform investments, as well as an integrated approach to making technology a strategic aspect of business operations, were distinctive features of successful enterprises. For example, instead of relegating IT to the back room or considering it separately from the organization’s systematic goals and initiatives, there should be an embrace of outside ideas for transforming the company through technology, bolstered by a strong relationship between the CIO and the CMO, the report explained.
“Today, all roads lead to digital. From business strategy to execution, digital technology has become the foundation for everything we do,” said Chris Curran, PwC advisory principal and chief technologist. “Simply put, you can’t afford to underestimate digital. Through all of our research, CEOs have made it clear that they see both the promise and the peril of digital technology and we believe that charting their company’s course in the digital age is the No. 1 challenge business leaders will face in 2014.”
However, not all CEOs are confident they have the expertise or in-house resources to implement technological programs effectively. Despite identifying technology as a crucial enterprise strategy, only 20 percent of executives claimed an excellent digital IQ, the report said. Consequently, many companies may be struggling to turn their aspirations into reality and take full advantage of the opportunities presented by advanced technology.
That’s where managed service providers can make a positive impact for enterprises that perceive the possibilities afforded by solutions such as cloud hosting and data analytics. Relying on the expertise of seasoned, trained professionals, decision-makers can work with trusted partners to develop and implement systems tailored to their unique requirements and goals. As Nextgov explained, referring to the federal industry, many IT managers see “tremendous potential” for how cloud computing could help them overcome a number of challenges including data storage and security, but for many agencies, it’s still just potential. A little extra expertise and guidance might be able to change that.